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E-commerce and online sales have become a must-have for any store, company or business that wants to be recognized on the market. The presence on the Web and the possibility of online purchase have developed exponentially in recent years. According to research conducted by Netcomm 2021, it is estimated that e-commerce will grow the most (up to +55%) worldwide as a result of the impact of Covid-19.

Precisely because of the increase in the development of online sales, it has become necessary for companies not only to have an e-commerce platform, but to have high standards and guarantee business continuity to customers. But what are the factors to take into consideration when choosing a particular hosting solution:

• The server uptime . One of the most important factors to take into account is server uptime. Online stores as well as physical ones must be available when customers require, which is why the platform cannot afford downtime, which would mean loss of customers and revenues.
• Scalability. Another significant element is the scalability of resources. Necessary especially when there is a considerable amount of demand.
• Backup. Server backup processes, which provide automatic, on-demand backups with on-site and offsite storage, are an important component of store management (personal, customer and product information) and disaster response strategies.
• Extendable platform. Cloud providers also offer other types of tools for performance measurement, email marketing, social media management, and customer relationship management (CRM).
• Pay as you go. This new model, which allows you to pay according to consumption. It allows e-commerce stores to remain viable during downtime.

Amazon Web Services is the Cloud Provider that offers all the technologies necessary for retailers to be able to manage the growth and increase of the online platform.
With automatic scaling of compute resources, storage, networking, content delivery, and a PCI-compliant environment, retailers can always deliver great customer experiences and increase growth opportunities.

Let’s see what are the points in favor of the AWS solution:

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  Platform reliability.
  The global network is the strength of AWS, which ensures that resellers can respond securely and quickly to end-customer requests.
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  Website scalability based on demand
  . The traffic of e-commerce websites can change greatly. From quiet moments to traffic spikes due to advertising campaigns or holidays. Amazon Web Services provides e-commerce solutions that can meet the most varied needs.
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  Immediate availability of content for customers.
  Users do not experience delays related to low latency thanks to the Content Delivery Network. Amazon CloudFront is a content delivery network that you can use to deliver your entire website, including dynamic, static, and streaming content, through a global network of edge locations.
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  Two-base support
  . Support levels for rapid response within 15 minutes, 24/7, 365 days a year.
  Immediate availability of data centers around the world. With AWS, you can host your e-commerce websites in a data center in any of the geographic regions around the world.